Your 24-Hour Brochure: Selling Dance Classes Around the Clock
In today's digital age, your dance studio's website is more than just an online presence – it's your 24-hour brochure, always ready to showcase what you offer. Whether you're a bustling studio owner or a dedicated dance educator, your website should be a top priority. Let's consider a scenario: A dad with a 6-year-old daughter, who dreams of becoming a ballerina, decides to explore dance classes at 11:30 at night. He knows little about dance and is seeking information.
A Late-Night Quest for Dance Classes
This dad, perhaps juggling work and family commitments all day, finally has a moment to research dance classes for his aspiring ballerina. He types a quick Internet search, and guess what? Your dance studio's website pops up. But what happens next is crucial.
Ease of Information: A Key Selling Point
Will this dad easily find information about what your studio offers for a 6-year-old? Will he encounter images of children who resemble his daughter? Or will he be bombarded with photos of your most seasoned dancers, your competition winners, and accolades achieved? It's important to remember that not every parent understands the world of competitive dance or the significance of winning trophies.
The Overwhelm Factor
This dad likely had simple questions in mind: When are the classes, and how much do they cost? He probably envisioned a once-a-week lesson with a year-end recital. The idea of his 6-year-old becoming an award-winning dancer or pursuing a professional dance career might feel overwhelming. He's looking for clarity and simplicity.
Navigating the Dance Studio Landscape
Let's say he finds an abundance of competition-related information on your website. In search of a more straightforward option, he stumbles upon "Miss Mary's School of Dance," known for its recreational approach. The moment he arrives at her website, he sees children who resemble his daughter, and he discovers clear class options and pricing. Without hesitation, he signs up his daughter and pays for the first month.
Understanding the Parent Perspective
Now, you might wonder, "But Miss Mary's doesn't produce professional dancers or competition winners." Here's the key takeaway: Sometimes, the abundance of awards and the prospect of professional careers in dance can intimidate parents who envision different futures for their children, like becoming doctors or lawyers.
Dance for Life Lessons
The truth is, the vast majority of dance students aren't destined for professional careers. Instead, they're seeking life lessons that dance imparts, regardless of their skill level. It's crucial to ensure that your 24-hour brochure is designed to attract and inform parents like this dad, whether they seek a once-a-week experience or simply want their child to enjoy dance without the pressure of competitions.
Dance for All
In the end, it's important to remember that only a small percentage of students pursue professional dance careers. The rest are there to experience the valuable life lessons that dance has to offer. So, as you maintain your online presence, focus on making your website informative and approachable. Understand the parent perspective, and remember that dance is about more than trophies – it's about nurturing a lifelong love for the art form and instilling important life skills.
Your website is your 24-hour brochure, and its primary job is to bring in new business by providing clarity, simplicity, and an invitation to join the beautiful world of dance.
Have an awesome day and enjoy the journey--Rhee
Rhee Gold, a veteran in the field of dance education, has dedicated over five decades to this art form. As the child of a dance teacher and studio owner, his passion for dance ignited early. Over the years, he has contributed significantly to the dance community through his roles as an author, speaker, and entrepreneur. Notable accomplishments include publishing Dance Studio Life magazine and writing influential columns. Rhee Gold's experience and insights have made him a trusted figure for dance teachers, studio owners, and enthusiasts worldwide, emphasizing the profound impact of dance education.