Give AI a Try

I just wrapped up a great session of the Certificate of Dance Entrepreneurship program where I was discussing marketing with other studio owners and one of the fun topics we covered was all about using Artificial Intelligence (AI). I know that for many of us, we can get writer’s block, or we spend way too much time in Canva or writing ads and what we learned was the amazing power of using AI as a conversational tool to help overcome these challenges.

Before we go further, I want to share the tools we explored. First up, Bard, from Google - which is not currently available in Canada. With Bard, you’ll be prompted to sign-in to a gmail account. Secondly, we used ChatGPT from Open AI.  With ChatGPT, you’ll be prompted to open an account if you don’t have one already. Both tools can easily be used conversationally- in other words, you can type just as you would talk to a person - so think of some of your marketing questions or plans and then start asking questions to one of these platforms and watch while the power of computing provides you with quick answers!

Here’s some inspiration for you:

• “Help me write an ad promoting adult classes in ballet, tap and jazz in (city name)”
• “Please provide a humorous subject line for an email”
• “Give me some ideas for keywords to use in Google Ads”
• “Help me name a summer camp dance program for ages 3-5”

Now, once you get the results to these and other questions, you’ll find that you might want to tweak your ask to get improved results, in which case, you can say things like:

• “Rewrite that ad and talk about the benefits of dance”
• “Please give me a humorous email subject line that conveys a sense of urgency”
• “Please provide me with keywords for Google Ads that target moms of three year olds”
• “Give me a name for a summer dance program for ages 3-5 that speaks to the value of arts education for children”
• As you can see, there’s options to “talk” to the AI platform and refine your answers - experiment and find new ideas to help you overcome your marketing challenges and save you time.

Now, a few words of caution. While these

platforms give you great, fast ideas and results, they aren’t as good as you. Carefully read over its suggestions and make some changes to ensure that the text reflects your business, your brand voice, and your values. Does the messaging look and feel like your brand? Does it convey the right vibe, or does it seem too different? Continue to tweak and find ways to make the words make the most sense for your business.

What fun new ways have you found to use AI in your business? Share your thoughts with me! hello@gingerhaithcox.com