How to Stop Running Your Studio in Panic Mode
Wednesday, January 14, 2026
Panelists: Connie O’Reel, Dee Reusch, Judy Sullivan, Kelly Komorowski
Do you end most days thinking, “All I did was put out fires”? This panel is designed for studio owners who are exhausted by reactive decision-making, constant interruptions, and the feeling of carrying everything alone. In this session, four studio owners share the specific shifts that changed how they lead. You’ll walk away with a clear leadership rhythm, a boundary you can set immediately, and one meaningful shift that can make your entire week feel lighter.
Preschool Program Ladder for Profitability
Wednesday, January 21, 2026
Presenter: Lisa Schmiedeke
Preschool should feed your whole studio. If your ages 2–6 program feels inconsistent, this seminar is for you. Lisa Schmiedeke has hundreds of early childhood and preschoolers flowing through her school weekly, and she’s sharing the structure behind it: class formats, age progression, parent communication, staffing, plus add-ons like tumbling and hip hop. You’ll leave with a Preschool Program Ladder Outline to build a real pipeline.
Wednesday, January 28, 2026
Presenter: Kiana Simler
Your brand is more than how your studio looks — it’s how families experience you. This seminar helps studio owners clarify their brand, communicate their values with confidence, and use simple marketing to attract and retain the right families. You’ll explore how branding shows up in everyday touchpoints, from social media to staff interactions, and leave with practical strategies you can use right away to build trust and stand out.
Wednesday, February 4, 2026
Panelists: Connie O’Reel, Susie McColl, Judy Sullivan, Kelly Komorowski
Competition families are passionate. That’s the good news. The hard part is the inbox: questions, emotion, confusion, and last-minute requests. This panel gives you a clear communication rhythm that reduces chaos without losing heart. You’ll learn how to run monthly updates, set deadlines that stick, build an FAQ hub parents actually use, create boundaries you can enforce, and design an escalation path that protects your staff.
Wednesday, February 11, 2026
Presenter: Ann Bettonvil
If your marketing feels like a last-minute scramble, this seminar is your reset. Ann Bettonvil will guide studio owners through building a yearlong marketing calendar aligned with seasons, events, and studio rhythms, so messaging stays clear and consistent. You’ll learn how to plan around enrollment moments, performances, summer programs, and staff needs, and leave with a practical framework that makes studio marketing organized, predictable, and doable.
September & October Series on Demand
Wednesday, September 10, 2025
Presenter: June Lawrence
Kick off the Season Opener with a hands-on workshop designed to bring clarity to your class schedule. Using the simple green, yellow, red traffic light method, you’ll evaluate your fall schedule to identify classes that are thriving, those that need attention, and those that may not be sustainable. With June’s guidance, you’ll create a clear action plan to maximize enrollment and profitability while staying aligned with your studio’s values. This isn’t theory—you’ll work directly with your own schedule during the session and walk away with strategies you can apply immediately. The workshop also explores how to turn “yellow light” classes into successes through targeted marketing, schedule adjustments, and creative promotions. By the end of the session, you’ll have confidence in your decisions and a system you can revisit throughout the year.
Wednesday, September 17, 2025
Moderator: Rhee Gold | Panelists: Ann Bettonvill, Tammy Bolduc, Laura Carroll, Ashley Litwin & Connie O’Reel
The registration rush is over—but how do you keep momentum going? This dynamic panel of Gold Alliance leaders will share practical and creative ways to build enrollment throughout the season. From filling smaller classes and running unique promotions to leveraging community partnerships, panelists will open up about what has worked in their own studios. Attendees will also learn how to motivate staff to play a role in boosting enrollment and how to reimagine struggling classes into thriving programs. With six leaders offering diverse perspectives, this conversation promises a wide variety of actionable ideas. The session includes live Q&A, ensuring you’ll leave with strategies tailored to your studio’s needs and a renewed sense of energy to keep classes growing long after September.
Wednesday, September 24, 2025
Interviewees: Rhee Gold & Michelle Soutier | Moderator: Kiana Simler
This is the one session every studio owner will want to attend. Join Rhee Gold and Michelle Soutier for an open, personal conversation about the exciting road ahead for SOA. Rhee will share his decision to transition ownership of the company to Michelle, while continuing to lead the Alliances and devote his time to creating fresh content and programs. Michelle will discuss her vision as owner and the expanded support team that will serve members. Together, they’ll unveil new ideas and opportunities rolling out in the coming months, and invite members to be part of shaping the next chapter. The session emphasizes transparency, reassurance, and excitement—helping attendees understand what the transition means for them while building trust and anticipation for what’s ahead.
Wednesday, October 1, 2025
Moderator: Rhee Gold | Panelists: Erin Rae McNamara, Jessica Canino, Kelly Komorowski, Judy Sullivan
The finale of the Season Opener features an inspiring panel of SOA moms who balance the challenges of running successful studios with raising families. With perspectives from both single moms and those with partners, this conversation goes beyond theory to share the real-life strategies that make it possible.
Wednesday, October 8, 2025
Moderator: Rhee Gold | Panelists: Kirstin Casey, Jessica Canino, Kelly Komorowski, Ashley Litwin & Susie McColl
Tuition is usually locked once the season starts, but this is the ideal time to review whether your pricing truly supports your goals for the coming year. In this panel, we’ll bring together a diverse group of successful studio owners to explore creative structures that strengthen margins. We’ll examine how discounts affect the bottom line, bundling options, pricing for short-term offerings (6–8 week sessions, workshops, pop-ups), and how to account for the real cost of costumes, including labor and processing.
Wednesday, October 14, 2025
Presenters: Vicki Wallace & Rhee Gold
This unique session invites studio owners to bring their questions and challenges directly to the table. Together with Rhee, Vicki, and fellow attendees, you will receive feedback, ideas, and support in a relaxed and collaborative setting.
Wednesday, October 15, 2025
Presenter: Claudia Reed
Wednesday, October 22, 2025
Presenter: Kiana Simler
Wednesday, October 29, 2025
Presenters: Ann Bettonvil, Laura Carroll, Connie O'Reel & Dee Reusch
Studio owners often find themselves wearing every hat, from teacher to bookkeeper to event planner, and too many responsibilities to list. Taking on too much quickly leads to burnout. This session focuses on shifting from doing everything yourself to creating meaningful director roles for faculty or staff who are ready to step up. We will explore practical structures for delegation, compensation models that make sense, and examples of what other owners have successfully handed off. You will also hear strategies to ensure tasks are completed to your standards while freeing you to focus on leadership and vision.
Studio Owner Alliance
Providing exclusive access to world-class dance studio business training!
Founded in 2016, by Rhee Gold, Studio Owner Alliance represents over 300 studio owners from Australia, Canada, Guatemala, Italy, and the U.S! Discover a welcoming community of passionate dance studio owners. Through our Facebook group, virtual and live seminars, and real-world support, we invite you to join our unparalleled dance studio owners inner circle!
As Studio Owner Alliance members, we navigate the exciting and challenging journey of studio ownership together. We are committed to supporting our members in achieving entrepreneurial success and the work-life balance they deserve.
Whether you have 50 or 1,500 students, we’re here to encourage you and provide the tools you need to reach your unique definition of success.
Have questions about Studio Owner Alliance? Schedule a discovery call!
We want you to get the most out of your experience with Studio Owner Alliance and our vast library of resources. Chat with us... we will answer your questions and show you why SOA is a great fit for you and the success of your dance studio!
Interested in Exploring More DanceLife Alliances?
DanceLife Alliances offers something for every dance educator! Whether you’re a teacher seeking inspiration, a studio owner looking to grow, or someone passionate about leadership and excellence in the dance industry, there’s an alliance tailored for you.
Discover how each alliance can help you achieve your goals. Together, we’re empowering and uniting the global dance community!
Receive 20% off your membership when you become a member of both Dance Teacher Alliance and Studio Owner Alliance!
