Studio Owner Alliance Certification
Streamline dance studio operations for business growth, and reach studio success!
The Studio Owner Alliance Certification empowers studio owners to cultivate peace and freedom in their personal and professional lives.
- Analyze current procedures, curriculum, risk management, finances, marketing, your role as a leader, and much more.
- Visualize your personal and business goals, and receive support from you mentor and peers.
- Implement change with the confidence to create peace in your personal life and a more profitable business.
Create a lasting impact through 12 essential modules for building strong systems, well-defined processes, and prioritizing your needs as a entrepreneur.
“It was an honor to receive my certificate as part of the first graduating class of the Studio Owner alliance Certification. This program, and Ginger, gave me the knowledge to be a better studio owner. I wish there was something like this 15 years ago.”
Kristin Casey
Dance-N-Grove, Hutton, Texas
"Thank you to Ginger and all who were part of Studio Owner Certification. You have created an amazing program that helped me think in ways I had not thought before."
Judy Sullivan
Silver City Dance Center, Taunton, MA
"I am so proud to be part of the first graduating class of Studio Owner Alliance Certification. Love the ladies I got to share the experience with. Thank you Ginger Haithcox for pushing me and not giving up on me!"
Genesa Kenney
Movements in Motion, Havertown, PA
Build a Peaceful Life & Profitable Business!
Achieving certification through Studio Owner Alliance equips you with the knowledge and tools to grow and maintain a thriving studio. Not only will you gain control over your studio’s operations, but you'll also improve the experience for your faculty, staff, students, and parents.
- Boost Confidence: With better systems in place, you'll feel more confident in your ability to manage and grow your studio.
- Elevate Your Studio's Success: By implementing efficient processes, you’ll create a stronger foundation for long-term business success.
- Professional Recognition: Upon completion of the program, you’ll earn a certificate that highlights your commitment to professionalism and growth in studio ownership.
Join Our Studio Owner Alliance Certification Community
Participants meet on the first and third Tuesday each month and will need to set aside personal time to complete each module. Watch the recordings to catch up on missed sessions at your convenience.
The program is flexible—if a module isn’t completed within the 12 months, participants can take additional time to finish all modules and achieve certification.
- Self-Guided Development: Work independently each month to implement what you've learned, applying each module to your studio’s business operations.
- Group & Individual Accountability: Stay on track with continual follow-up, ensuring progress through group discussions and individual encouragement.
- Access to Media Library: Revisit past and current recorded sessions, downloadable resources, and training materials to support your professional development and ensure successful implementation of each module.
- Feedback for Growth: Receive valuable feedback from peers and program facilitators in both group and individual settings to help you grow.
Learn how to create compelling position descriptions that stand out in the job boards, the difference between employees and contractors, systems for employee reviews, benefits, staff manuals, pre-employment screening, background checks, and ongoing compliance.
We focus on the best practices for tracking studio finances, generating reports, calculating price increases, and increasing profitability regardless of the size of your studio.
Scheduling your studio’s programs, spaces, and events can be a logic puzzle that takes many iterations. We’ll discuss the planning your core programs, using your space in the off hours, arranging your schedule to meet your needs, and additional ways to maximize your facility’s earning potential.
Create actions plans to enjoy your studio and personal life even more as you bring your visions to reality.
Be equipped with the tools you need to develop or refine your Operations Manual, plan for emergency or crisis situations, clearly communicate roles and responsibilities to your staff and work on your own Standard Operating Procedures.
We will identify ways to be strategic with your precious time, money and energy as we explore social media and Google Ads, email and text messaging, signage, referral programs, 4-walls marketing, websites, and upselling to existing clientele.
Discover ways to build a positive relationship with staff, leading your team through change, employee appreciation and communication, effective meeting strategies, building your image as a leader in your community, and personalities in the workplace.
This module will dive into great enrichment programs that can generate income and boost enrollment at your studio. Learn about performance, leadership and outreach offerings as well as unique programs that diversify your revenue streams.
Ensure your studio is a safe, inviting space. We will focus on safety and risk management and will help guide you as you explore what works best for your studio and clientele.
Revisit, refine, or celebrate your own outcomes which are derived from your mission, as we work to create our Mission and Vision statements.
Let's focus on effective communication both verbal and non-verbal including first impressions and your studio’s vibe when you walk in the door, the role of the front desk staff, listening skills, creating boundaries, and working with dissatisfied customers.
This module is a guide through systems for tracking customer interactions, lead generation and follow-through, consistent web presence and maximizing usage of your studio software.
Have questions about SOAC? Schedule a call!
We want you to get the most out of your participation in Studio Owner Alliance Certification. Chat with us... we will answer your questions, help you better understand how the program works and show you why SOAC is a great fit for you!
Ginger Haithcox, Program Director
Ginger Haithcox has over 20 years of experience in youth-serving roles, including Dance Teacher, Studio Director, Youth Minister, Camp Director, and Marketing Director. She holds a BA in Religion and Cultural Anthropology from Rutgers University, with additional studies in Dance and Theater at Raritan Valley College.
As the founder and Executive Director of Modern Motion Dance School in Somerset, NJ, Ginger has developed the school’s curriculum, established a youth leadership program, and launched the Art Department and Day Camp programs.
Her certifications include Premiere Certified Acro Instructor with ADTA, Adobe Digital Video and Photography, Adult Education Facilitation, Bullet Proof Manager from Crestcom, and Financial Coach Master certification from Ramsey Solutions. Ginger hosts the Dance Entrepreneurs Podcast and has been a speaker for platforms like DanceStudioOwner.com and the National Consortium for Creative Placemaking.
She also created the Studio Ambassador Course for Revolution’s Learning Library and the Studio Owner Alliance Certificate for the Gold Alliances, with support from her mentor, Rhee Gold.
Discover what the DanceLife Alliances has to offer!
The DanceLife Alliances is proud to offer a vast library of resources that includes video training, live seminars, documents, templates, classroom resources, activity packs and so much more!
Enjoy these free resources to get a peek inside what you can expect as one of our Alliance members.
Interested in Exploring More DanceLife Alliances?
DanceLife Alliances offers something for every dance educator! Whether you’re a teacher seeking inspiration, a studio owner looking to grow, or someone passionate about leadership and excellence in the dance industry, there’s an alliance tailored for you.
Discover how each alliance can help you achieve your goals. Together, we’re empowering and uniting the global dance community!
Receive 20% off your membership when you become a member of both Dance Teacher Alliance and Studio Owner Alliance!