Job Description

Director of Marketing/ Admissions

Do you have a background in health care sales and marketing? If you enjoy working with seniors and their families to secure the best care for a post-acute stay, consider the role of Director of Marketing at The Laurels of Hillsboro!

The Director of Marketing manages the facility’s census by developing and maintaining positive relationships with hospitals, physician groups, community organizations and insurers.

The Laurel Health Care Company offers one of the leading employee benefit packages in the industry. This includes:

• Comprehensive health insurance - medical, dental and vision
• 401K with matching funds
• DailyPay , a voluntary benefit that allows associates at our facilities the ability to access their pay when they need it.
• Paid time off (beginning after six months of employment) and paid holidays
• Flexible scheduling
• Tuition reimbursement and student loan forgiveness
• Free CNA/STNA certification
• Zero cost uniforms

Responsibilities

• Act as a liaison between the facility and the outside community.
• Connect daily with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.
• Create and execute facility sales and marketing plans and strategies.
• Conduct facility tours for potential guests and families.
• Conduct admission screenings of potential guests; determine level of care, services required, equipment needs and insurance coverage as needed.
• Welcome guest and family upon admission.

Qualifications

• Bachelor’s degree
• Experience in health care sales, marketing, insurance or commensurate education preferred.
• Experience in managed care or insurance preferred.

We are a national organization of skilled nursing, subacute, rehabilitative, and assisted living providers dedicated to achieving the highest standards of care in five states including Michigan, Ohio, Virginia, North Carolina, and Indiana.

We serve our residents with compassion, concern, and excellence, believing that every one of them is a unique person who deserves our best each day that we care for them. If you have a passion for improving the lives of those around you and working with others who feel the same way.

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