On My Mind

Rhee Gold

Words from the publisher

As we begin a new year, most of us make resolutions that promise to help make life easier or better. They are dreams we hope will come to fruition by this time next year, and there is a sense of exciting wonderment with the question, “What will the next year really bring?” At the start of 2004, I was very much in that dreaming and wonderment stage. I had launched a new company, yet I didn’t have a full sense of where we were going; my attitude was to go with the flow and leave the Higher Power in charge, which had never failed me before.

I had started to publish the Goldrush news-letter in 1994, as a marketing tool for my competition, American Dance Awards (ADA). In the back of my mind, I dreamed about how great it would be if someday it became a full-color magazine that was completely dedicated to dance teachers and school owners. However, with all the responsibilities of my competition business and several other ventures, the magazine concept never materialized.

After retiring from ADA, I labored over how my new and much smaller company could continue to keep the Goldrush afloat. The last publication in newsletter-format was April 2004 and I thought it was the last one. The magazine concept felt too scary for me at the time!

A couple of weeks after that last newsletter was published, I got a call from an old friend who said she thought the Goldrush would make a great magazine and that, “The dance teaching field needs a publication focused on quality dance education.” For some reason her comment was the push that I needed—I would give this magazine thing a shot!

I created a media kit quickly and emailed it to several potential advertisers. I set a goal of four ad pages. Within hours I had reached the goal and went far beyond my original expectations. Soon I was excitedly running around the office singing, “I’m a magazine!”

The Goldrush is an enormous responsibility and producing it has come as a bit of a shock since just a short time ago I had thought my life would slow down a bit. At the same time I consider this an opportunity of a lifetime! There are more than three-million children flowing through North America’s dance schools and more than fifteen thousand schools. How awesome is it that Goldrush can make a difference in so many lives! I am honored to be in this place. Make 2005 your year to dream—you never know what will happen.

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